Showing no signs of slowing down THE HELP will take this four-day long weekend with $17mil which gives it THREE WEEKS at #1 according to The Hollywood Reporter. If the estimate holds up, the $25mil production will be sitting at a stunning $120mil by Monday. Impressive.
Taking a surprising second place over much more hyped action films SHARK NIGHT 3D and APOLLO 18 is the new Helen Mirren spy drama THE DEBT. The film opened looks to take a total $12mil over the four-day holiday weekend.
The film pundits thought would take the throne actually opened up pretty weak. APOLLO 18 looks to make an estimated $10mil in its opening 4-day frame. The upside is that it didn't cost too much ($5mil).
Which brings us to the last of the new releases. SHARK NIGHT 3D will also gross a low $10mil over four days as well. Perhaps if they didn't go for the PG-13 rating for a shark movie...
As for other holdovers, COLUMBIANA fell 45% from last Friday, DON'T BE AFRAID OF THE DARK dropped 57% and OUR IDIOT BROTHER was down 38%.
More info as it comes!
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