In one of those box office rarities, last week's #2 film THE HELP will take the top position in its second week according to Deadline Hollywood. Bolstered by strong reviews and great word-of-mouth, THE HELP should hit about $20mil this weekend after grossing $25mil in its first outing.
Still holding strong is the previous two-week champion RISE OF THE PLANET OF THE APES which should end up with about $17mil or so. Its weekend gross brings its total to $134mil and climbing.
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| Stop staring at his moobs. Really. It's just plain creepy. |
CONAN, SPY KIDS 4 and FRIGHT NIGHT all were released in 3D, all started Friday and all are DUDS. SPY KIDS 4 takes third place with an $11.5 mil weekend. CONAN is fourth with a sad $10.5mil three-day gross. FRIGHT NIGHT makes a surprisingly bad $9mil and could actually be beaten by the three-week old THE SMURFS for fifth place once the actual numbers come through Monday.
The other wide opener was ONE DAY which had a slow start at $5mil for its first three days.
Among the holdovers FINAL DESTINATION 5 fell a surprisingly low 45% in its second week and 30 MINUTES OR LESS even less at 41%. Word-of-mouth play a part in this? Maybe.
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