In one of the more crowded weekend races this summer, RISE OF THE PLANET OF THE APES will repeat in the #1 spot after a $27mil weekend according to Deadline Hollywood. Apes should only fell only 50% from last weekend which is great for a wide summer release (it's usually closer to 60% or more).
The big story of this weekend will be THE HELP. It scored an A+ with audiences (as tracked by Cinemascore). Between that, the well-known novel it's based on and a lack of adult product out there, THE HELP is looking at an amazing $25mil estimated weekend. It opened Wednesday and had already grossed $10mil in two days.
Audience fatigue hit FINAL DESTINATION 5 as the film looks to take in only $18mil this weekend. That's lower than the $27mil. the fourth FINAL DESTINATION grossed on its opening weekend two years ago. That's a shame because after seeing it, I think it's actually the best of the series and has a nifty tie-in to the original film.
Competing for the young adult audience with FINAL DESTINATION 5 (and most likely splitting their movie dollars) is 30 MINUTES OR LESS which should take 5th place with a $13mil estimated opening weekend.
SMURFS actually beat 30 MINS. as it looks to gross $13.5mil this weekend. It should be fine for a bit as there's a real lack of kid-friendly product out there.
And lastly there's GLEE 3D which will end up with about $6mil this weekend. On the plus side I'm sure it didn't cost very much to make this quick cash grab.
More info as it comes in!
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