GREEN LANTERN = Fail??

I liked GREEN LANTERN but I cannot imagine non-fans clamoring to see it.  But they'll all turn out for TRANSFORMERS 3D.

Dumb.  Dumb.  Dumb.


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LATE SAT/EARLY SUN BOX-OFFICE UPDATE: LANTERN very low at $53mil!

"In brightest day.  In blackest night.  In emptier theatres."

GREEN LANTERN is a disappointment no matter which way the studio will spin the numbers Sunday morning.

"I'll give you this ring if you buy a ticket!"

It started with a less-than-stellar $21mil Friday, stumbled Saturday (down 21% from Friday with $17mil) and instead of numbers north of $60mil it looks to settle at about $53mil for the first three days.

High number?  Sure.  But as I wrote yesterday the movie final cost (production, prints, advertising) is about $400mil(!).  A $60mil start means its domestic run ends at about $200mil (at most!).  Hopefully it makes back more money internationally.



http://www.deadline.com/2011/06/green-lantern-makes-3-35m-midnights/


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EARLY BOX OFFICE: GREEN LANTERN $60mil/wknd. PENGUINS $18mil

           

GREEN LANTERN opened strong Friday with $24mil but looks like a slight disappointment with about $60mil projected for the three-day weekend.

Comparisons for the year:  THOR opened with $65mil over three days while X-MEN: FIRST CLASS had $55mil in its opening weekend.

THOR looks to end its run with about $185mil which gives it a about a 3x multiplier (based on total gross divided by opening weekend).

Using the same math (most movies fall within a 2.5 to 3.5 multiplier) GREEN LANTERN should end up with about the same.  The film's cost though is $300mil though plus millions more in advertising.  It should be OK after foreign grosses get tallied.

MR. POPPER'S PENGUINS looks surprisingly weak for a kids film AND a Jim Carrey vehicle with only $18mil.  It will probably lose a lot of its potential audience next week to CARS 2.


http://www.deadline.com/2011/06/green-lantern-makes-3-35m-midnights/

http://boxofficemojo.com/


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