Thursday, July 14, 2011

EARLY BOX OFFICE: HARRY POTTER: Tonight's advances at $13mil so far! Plus more records set.

Badass Wizards!

According to Deadline Hollywood advanced sales for Harry Potter 7 Part 2 already are at $13mil with theatres still adding showings to feed the demand.

Harry Potter movies have scored really well with advanced shows ($24mil for Hallows Part 1 and $22mil for Half-Blood Prince) but this one should be the highest as it's the "grand finale" and targeting even non-fans to see how "It All Ends".

Twilight: Eclipse has the record at $30mil for midnight shows but this movie should break that with the demand and the 3D surcharge to boot.

So far Potter 7 part 2 has the series records for most theatres(4375), most screens (11,000), most IMAX playdates (274), most 3D theatres (3000) and most 3D screens (4250).  Phew!

More stats to follow as they come in!



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