OUCH!! Updated: Weekend Box Office - SMURFS may be #1!? - Est. $36mil wknd/ COWBOYS & ALIENS underperforms - $36mil est. wknd/ CRAZY STUPID LOVE est. $19mil wknd

The little blue guys could upset this weekend...

"Cowboys & Aliens?  BAH!  So unrealistic!"

SMURFS did great for a possible $36mil.+ weekend for #1.  TOO close to call!  That's super news for the blue man group but...

We have a dud!

"These Nintendo Power Gloves suck without a Nintendo OR electricity"

With such an outrageous premise, lesser known source material, mixed reviews, strong holdover competition and summer special effects fatigue setting in, it was almost certain that COWBOYS & ALIENS was gonna disappoint.  And in that respect, it didn't.

COWBOYS & ALIENS has a strong cast and director attached to it but let's face it - a western mixed with an alien invasion?  Tough sell.  According to Deadline Hollywood the est $200mil. film (without advertising costs etc!) is gonna tank with a $36mil. opening weekend OR LESS.  If you use the common 3.0 multiplier it's best hope is an $120mil. North American FINAL gross.  Ouch.

CRAZY STUPID LOVE opened a little weaker than I would have thought considering its cast and lack of adult comedies out there.  It's looking like a $19mil. est. weekend.

And predictably CAPTAIN AMERICA fell 68% from its opening day a week ago but should recover fine over the weekend for a $25mil. weekend.


More info as it comes in!

(thanks to Deadline Hollywood for the early numbers!)

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