Friday, July 22, 2011

Sunday Update: WEEKEND BOX OFFICE: CAPTAIN AMERICA #1 with $65mil+. HARRY POTTER - down 71%(!!). FRIENDS WITH BENEFITS $18mil

Yeah, I have no nose too but I'm way tougher than "He Who Must Not Be Named"!!

It looks like a win for CAPTAIN AMERICA as it looks to be #1 this weekend with $65mil opening weekend according to Deadline Hollywood.  That would be way higher than other superhero openings this year (GREEN HORNET, X-MEN FIRST CLASS and GREEN LANTERN) but basically tied to THOR's $65.7mil opening.

Strong reviews, a more recognizable superhero and a high awareness factor will give this the win over second place HARRY POTTER AND THE DEATHLY HALLOWS PART 2.  The boy wizard fell a harsh 71% from last weekend but still...For the weekend the last POTTER will end up with about $50mil which is still higher than most films 1ST weekends.

The Timerlake-Kunis rom-com, or the NO STRINGS ATTACHED remake as I see it, will open with an OK $18mil which isn't too bad except the aforementioned STRINGS made $20mil on its opening in the middle of winter!




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