First off: LOVE the new SUPER 8 poster. Very Struzan-inspired like the above examples.
So SUPER 8 started off with $12 million for it's first two days (it quietly opened Thursday on 300+ IMAX screens (not good for hyping it up people!) and about $35mil is expected for its first 3-days.
On paper that's pretty impressive for the first real non-sequel, non-comic-book-adapted event movie of this summer but is disappointing?
Look at the big numbers so far for 3-day opening weekends for the summer of 2011:
PIRATES 4 $90mil
FAST FIVE $86mil
HANGOVER II $86mil
THOR $65mil
KUNG FU PANDA 2 $47mil
The highest opening weekend of a non-sequel/adaptation is BRIDESMAIDS at $26mil (which can hardly be considered an event film).
So yes, $35mil versus those films is a letdown considering the J.J. Abrams/Spielberg pedigree but the real test will be at the end of season when the TOTAL dollars are tallied. All those event films listed above dropped like stones in their respective next weekends. Very few films have staying power and are very front-loaded (when the audience comes out first weekend) and with a new event film every week this summer every movie must make their money ASAP.
I still think this film will be a surprise sleeper hit.
Sources:
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